Celta Vigo has signed a deal with OVG to enhance the fan experience at Estadio Abanca Balaídos. The partnership aims to offer high-quality food and beverage options and boost tourism in the region. According to Amy Latimer, OVG's chief business officer, a world-class venue like Abanca Balaídos can be transformative for Vigo and the surrounding region. The high-quality food and beverage offering will help boost tourism, create new opportunities for local businesses, and generate a positive and sustainable economic impact over the long term. Celta Vigo will use this agreement to attract internationally recognized partners and improve the club's infrastructure and services. The partnership also provides the possibility of expanding OVG's involvement in the Celta360 ecosystem, which Celta Vigo is currently developing through the Factoría del Deporte Gallego. OVG Hospitality manages food and beverage services at several venues around the world, including Allegiant Stadium in Las Vegas and Manchester City's Etihad Campus. Celta Vigo finished 6th in La Liga 2025 with 54 points, 14 wins, 12 draws, and 12 losses in 38 games. Currently, the club is 40 points behind the leaders of the league. Their next match is on February 7, 2027, against Alaves at Estadio Mendizorrotza.